Strategy study of capacity utilization in IC foundry

• Main Authors: Wu-Chia Chung, 鍾武家
• Other Authors: Chang-yung Liu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/70506063975552947995

碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 93 === The profit of semiconductor industry became slight while the industry is mature today, new competitors enter this market with these strategies such as low price, join venture, committed capacity to build up the good relationship of customers in order to acquire order. How do the IC foundries use their competitive advantage to keep growth when they face the forceful competitors? The IC foundries should focus on the development of advance technology, capacity expansion, and keep proper capacity utilization to increase revenue and growth. At the same time, they also need to keep good customer services on production cycle and on time delivery. The study is to discuss the past history, current status, and future developed trend for global semiconductor industry and IC foundry first. Then uses the performance of operation and capacity utilization to do the relative data analysis. Finally, refer the Five-Forces Framework, Diamond Structure, Value Chain, and Dynamic Strategy to find out the competitive advantage of IC foundries, also provide the best proper model of capacity utilization to create the maximum value for customers.