A STUDY ON THE BRAND EXTENSION OF INTERNATIONAL HOTEL IN TAIWAN
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 93 === International hotels always give people a good image of fancy, luxury and high quality and by the research paper, the hotel image has a positive connection with the sales and revenue. For the recent years, the brand management has been the topic people keep...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52522573467799640710 |