The Market-Average Effects in a Non-Dominant Two-Dimensional Choice Set

碩士 === 國立臺灣大學 === 商學研究所 === 93 === This research aims at exploring the best option in a non-dominant two-dimensional choice set. Prior studies have two different views. The relational properties of choice alternatives state that the middle option is viewed as the least extreme, compromise option....

Full description

Bibliographic Details
Main Authors: Ching-Yu Chang, 張靜尤
Other Authors: 張重昭
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/93217398762229437832