Essays on Optimal Marketing Strategies under Debt Financing
博士 === 國立臺灣大學 === 商學研究所 === 93 === In the previous literature, marketing strategies are derived to maximize firm value. In reality, most firms use both debt and equity to finance productionmarketing activities, and the manager and entrepreneur that makes important decisions for the firm tends to be...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70532821044824715337 |