A Study on the Role that Industrial Design Plays in a Taiwan Corporate During the Process of Creating Brand Identity

碩士 === 國立臺灣科技大學 === 設計研究所 === 93 === In recent years, the industry in Taiwan has been impacted by the opening market of China. In order to continuously operate a business, many enterprises that used to making profits by only conduct the product manufacture (i.e., OEM) now have started to focus on t...

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Bibliographic Details
Main Authors: Yen-Fu Lu, 盧彥甫
Other Authors: Jin-Dean Cheng
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/48324343498960363732