| Summary: | 碩士 === 靜宜大學 === 企業管理研究所 === 93 === The scope of this research is to Large High-tech Service Industries, which include “Information, Communication and Integrated Circuit Channel Industry,” “Information System Integrated Service Industry,” “The Type I Telecommunications Industry,” and “Internet Service Industry.” This study adopts case study approach to analysis conditions of case companies and used the statistic methodologies to find the difference.
According to the results of this study, most of entrepreneurs identified with viewpoints of the strategic marketing, but they maybe adjusted these important points that according to the requirements and resources of the business, when they executed it. The results of the research showed that high-performing companies implemented the “Competitor Analysis,” “Consumer Analysis,” “Market Requirement Forecasting Analysis,” and “Practical Experience Analysis.” However, the low-performing companies implemented the “Competitor Analysis,” “Consumer Analysis,” “Market Requirement Forecasting Analysis,” and “Political Analysis, Economical Analysis etc.”
According to the results of the quantitative and qualitative study, this study got the conclusion which they were positive correlation effect between “Practical Experience Analysis” and “Operational Performance.” If enterprises can be use to the “Practical Experience Analysis,” it will increase the operational performance.
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