The Empirical studies of Comparison between Strategic Marketing and Operational Using by Small and Medium Enterprises in High-Tech Manufacturing Industries.
碩士 === 靜宜大學 === 企業管理研究所 === 93 === For decades, the strategic marketing planning is accepted by the public, but there are few researches to discuss whether the practical marketing viewpoints are corresponded with academic ones. This paper will probe into the viewpoints between practice and academia...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jmd2a6 |