The Effect of Sales Promotion Models on Consumer's Purchasing of Digital Content Products from the Internet─the Case of Online English Learning
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 93 === How to attract potential customers to visit websites and make online purchases of eLearning products is a new challenge of new digital stores. One promising approach is through online promotion, hence this research will take internet channel and digital cont...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42694609510296618429 |
| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 93 === How to attract potential customers to visit websites and make online purchases of eLearning products is a new challenge of new digital stores. One promising approach is through online promotion, hence this research will take internet channel and digital content products to confer. The goal of this research is to study different internet promotion models and their effectiveness. We proposed an internet promotion model consisting through literature review and eLearning market.
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