| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Motivation is so concealed that sometimes people themselves are not conscious about it. However by means-end approach, the study have found a useful way to understand people’s motivation. In this study we are trying to find the meaning and the value of camping, the ancient activity, to people today by exploring the camping motivation of family tourists. Those information is quite useful for camping entrepreneur to map out their camping areas, to design camping activities, and also to proceed to promote camping activity as a widely accepted recreational activity.
What is camping for family tourists today? The results have show seven attributes given to camping by those interviewed family tourists. Those attributes are：1. The necessity of building tent and everything have to do by themselves. 2. The experience of outdoor wildlife. 3. A good chance and environment to participate group activities. 4. Lifestyle-related activities. 5. Fully autonomy
6. Close to the nature. 7. Economical expense. And what is the camping motivation of family tourists? The camping motivation of family tourists is quite obviously related to the members of the family, especially the members of children and teenagers, for most of people believe that camping is educational and can further advance family’s emotion and love. Therefore, although camping is still conceived of having some inconvience, it still provides some specific attributes for people to enrich their spirit, to strengthen their relationship with others, to relax, and in the end to own a happy and healthy life.
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