The Study of On-line Shopping Satisfaction and Preference—The SERVQUAL Model perspective
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === The sales of on-line shopping has been risen substantially during the last decade. On-line shopping has become an important alternative to the traditional brick-and-mortar shopping channel. This new way of doing business seems to create infinite opportunitie...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/as326r |