The Influence of Word-of-Mouth of Product Quality on Brand Image, Brand Attitude and Purchase Intention - The Case of Cosmetic Industry
碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === People pay more attention to the quality of product. Therefore, if the consumers are unsatisfied with product quality, they may result in complain unhappily. And consumers’ complains can be spread soon via the internet, especially when the internet platform can...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54647613880798631834 |