| Summary: | 碩士 === 國立中正大學 === 行銷管理研究所 === 94 === Through the change of economic environment and the influence of globalization, the consumption patterns of Taiwan society has become more and more materialism. Changing attitudes toward money are an important catalyst behind the spread of the consumer culture. In modern society, money is important (James A & Eli Jones 2001)-- especially to those Taiwan college student who have been raise in credit card society where debt is used freely(Ritzer 1995). Schor(1998) believe that access to easy credit is one of the reasons of overspending.
The intention of this study is to investigate the role of money attitudes and credit use play in compulsive buying. The respondents of Taiwan college students help to better understand in which money attitudes dimensions are most important to compulsive buying and does credit card use is a moderation between money attitudes and compulsive buying relationships. In this study, employ the dimensions of money attitudes, which designed by Yamauchi and Temmpler(1982):1. Power- Presige, 2. Retention-time, 3. Distrust, 4. Anxiety.
The result of this study are that money attitudes do not influence compulsive buying, but credit card use do moderate the relationships between money attitudes compulsive buying. Study results have important public policy and marketing implications.
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