The influence of educational training and working environment on marketing performance -A case study of insurance broker

• Main Authors: Chia-Yun Chiou, 邱嘉韻
• Other Authors: Mei-Ching Chen
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/52jm5d

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 94 === In the face of the changes of the financial environment and intensive competition, in order to enable brokers to growth in the intensive environment and have advantage on the competition, the educational training of company seem extremely important. How is the influence of educational training of company for brokers on their marketing performance? This research regards one insurance broker company as the research object, adopt independent sample t-test, one-way ANOVA, Scheff’e method, chi-square test, multiple regression analysis and Logistic regression analysis, research that the difference of brokers with different background on educational training, working environment and marketing performance, the influence on working environment to educational training, and the influence on educational training and working environment to marketing performance. Results indicated: There is no significant influence in brokers with different background and educational training (except seniority). There is a significant influence in brokers with different background and working environment (except sex), especially the support of management. There is a correlation between age, marital status, seniority, position and marketing performance. Really there is a positive influence on working environment to educational training. The knowledge and habit of educational training can explain and predict the behavior of marketing performance effectively.