A Study for Factors Influencing the Product Placement of Taiwan Media Service Company
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === There are lots of researches about the effect of the PPL before, but few are focus on the production face. This study discusses the factors that Taiwan Media Services workers pay attention when implement Product Placement with TV station workers. First, putt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5d9fa5 |