The Study of the Trackback Intention on Blog
碩士 === 銘傳大學 === 管理研究所 === 94 === The purpose of this research is probes the effect of varied characteristics to intention of trackback. The research cites the communication and persuasion theory; discusses the effect which message content, message source, and personality of receiver to intention of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kyjrg7 |