A Study of Design Strategies Applying on the Process of Brand Identities Design

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === As economic realities have brought about changes in the forms of industry in Taiwan, brand differentiation has become increasingly valued in the present industrial environment. Brand identity is one of the most important assets companies possess because informat...

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Bibliographic Details
Main Authors: Tzu-Chun Ma, 馬慈均
Other Authors: Kai-ning Kao
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/2xdkkm