A study on the Corporate Brand Image and Product Image－ Using IT Firms in Taiwan, Japan and Korea as an Example
碩士 === 明志科技大學 === 工程管理研究所 === 97 === The differentiation between industries has been shortened with the development of great stride for hi-tech industry. One powerful grand will be the advantage for one enterprise to produce its competitive edge when being in face of a highly homogeneous market, as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05148354438607297254 |