The effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchasing Intention in English Teaching Magazines
碩士 === 國立中興大學 === 應用經濟學系所 === 94 === The main purpose of this research is to study the effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchasing Intention in English Teaching Magazines. The decomposed planning behavior theory is applied（Taylor and Todd,1995）. In term of s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00609652211926974382 |