A Study of the Relationships among Perceived Brand Globalness、Country-of-Origin Effects and Evaluation Mode Effects on Customers’ Attitudes
碩士 === 國立交通大學 === 管理科學系所 === 94 === In order to strengthen Taiwan’s competitiveness, companies in Taiwan need to step forward from profitless OEM/ODM models to higher value-added segments. Branding is one of the most valuable segments along the industrial value chain. A successful brand can be not o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/95597994733284719597 |