A Study of the Decision Factors of Buying Variable Insurance
碩士 === 國立東華大學 === 企業管理學系 === 94 === The study applies Means-End Chain Method to discuss what decision factors of variable insurance are critical to the consumer. The sample of this study includes 66 people from Taipei and Hualien. We collect 66 people of sample during 2005/12/1 to 2005/12/31. Also,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t6vm79 |