Benefit Segmentation in International Express Service—An Empirical Study of Import and Export Firms in Taiwan
碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 94 === Abstract The purpose of this study is to segment the Express Market based upon benefits sought by consumers when selecting the International Express companies. Also, this study examines the differences in demographic among benefit segments. Finally, findings...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63619231634596747730 |