SERVICE FAILURE TYPE, RECOVERY STRATEGY AND CUSTOMER RESPONES: AN EMPIRICAL STUDY OF SEMICONDUCTOR MANUFACTURING SUPPLIERS
博士 === 國立臺北大學 === 企業管理學系 === 94 === Many academics in the marketing field agree that it is more profitable for a company to retain its existing customers than it is to attract new ones. The prevailing marketing concept adopted by companies and academics has transformed from ‘offensive marketing’ to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41522207134264016632 |