| Summary: | 碩士 === 國立臺灣大學 === 會計與管理決策組 === 94 === This study is to perform feasibility evaluation of an actual Broadband Wireless Access (BWA) design house startup in business plan format. There are several alternatives of BWA technologies to achieve network connectivity, they are either in complement position or in competition position. To win over such a complicated scenario, the company must have clear understanding about role of each participant and the mutual relationship besides the market opportunity, as well as analyzes the core competence and competitive advantages of itself to identify the fittest market position so as to define sales and operation strategy, make risk assessment and draft financial plan. This real case takes advantage of business plan format as a basis to provide detail information to investors. Besides, it can help management team to further understand the industry environment, validate strategy and increase competitive advantages.
This business plan begins with an introduction to the technology and industry current status, and then the designated products associated market opportunities are described, which are further investigated the “co-opetition” relationship among those participants according to Value-Net Model. Then, the cited S company’s core technology and competitive advantages are stated, combined with the thoughts of strategic position, marketing strategy & operation strategy are defined. Based on these strategies, 5-years-period financial analysis is made for the reason of product lifecycle. Finally, risks are also assessed for the completeness of business plan.
Along with the fast development of technology, new products and business models bring up the fierce competition and rapid change environment of hi-tech industry. Regardless of the new ventures’ high entry barrier, whether it be unique innovation of technology or high level requirement of capital, the characteristic of shorter and shorter product lifecycle in hi-tech industry raises up the risk of the investment which barely has room for entrepreneur to make strategy mistake. Therefore, besides closely watching the industry change dynamics, entrepreneur should have a set of logical, systematic instruments to help himself to validate the feasibility of his plan. This is exactly what the business plan can do.
|
|---|
