| Summary: | 碩士 === 中國文化大學 === 資訊傳播研究所 === 94 === Due to the dramatically growing trend of digitization and broadband, the Telecommunications and Broadcast department have to development corporately. It is completely different to the traditional separately Telecommunications and Broadcasts industry. This effect the latest Communications technique and services.
However, the Interactive Television mode is the most powerful technique of internet and television. Beside, the cable system operators(China Network Systems and Eastern Multimedia Group and China Network Systems) invested the Interactive Televison market in the year of the 2002. Recently, the Chungwa Telecom MOD is going to invest the same market as above mention operators. Nowadays, there are three biggest operators in the same market.
This research applied the Qualitative Analysis Research Methods which including article analysis, deeply interview for collecting and analysis the information, understanding the sale and price strategic decision from the biggest company in this market. Moreover, it also applied SWOT and Porter 5 force analysis to show the strength and weakness of Chungwa Telecom MOD, Eastern Multimedia Group and China Network Systems.
Finally, this report gives some points of view for the interactive television development environment.
1. More promotion activity to increase the acceptability of consumer
2. multiple and creative interactive services to distinguish the market
3. Choosing the association of the companies and combining all resource
4. After the NCC institution is developed, it can assist to build the suitable system for the interactive television development environment.
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