Consumer Behavior of Travel Packages on TV Shopping Network
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 94 === The travel package is one of best selling products in the TV Shopping network. Ever since the TV shopping could make the travel package visible, consumer could have a fuller understanding the traveling packages. Therefore, this study focuses on the consumer be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86172641966447349963 |