A Study on Product Placement in Online Game by Using Analytic Hierarchy Process
碩士 === 南台科技大學 === 多媒體與電腦娛樂科學研究所 === 94 === Website advertisements have been rapidly growing in recent years while the network media are getting much more popular than before. The idea of regarding online games as a media network has made it possible for people to build up advertising platforms over...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25907070186749796538 |