The Influences of Advertising Appeal, Brand Image, and Brand Recognition on Consumer Purchasing Intention
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === In today's already competitive global market, companies are continually building stronger relationships with consumers to enhance consumer purchase motivating factors. This leaves the already overpopulated market with increased decision-making situations. A...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76507431254850962761 |