The Study of Corporate Sponsorship Effect in Sport Events
碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === The present tendency to market is more on internationalization, when transnational corporation wish to communicate with the market, they need to consider on the difficulty of different culture and language. However, for sports, the enthusiasm will not reduce even...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08786151360103155374 |