| Summary: | 碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === Fashionable ready-to-wear is usually regarded as the locomotive engine of the fashion industry and it is also the index of this field. According to the statistical data, each Taiwanese spend 20,000 NT in clothes every year. Only the domestic market of clothes is estimated to be 150 billion NT and the attached value of the brand of clothes rises to 61%. The big market and the great valuable make the companies of ready-to-wear competitive drastically. To be the winners, great retail stores are the key factor.
This research uses survey of documents and AHP，and targets the females aging 16-30. The research also includes interview with various brands of clothing and analyses the difference when the companies choose their retailers. The research tries to build up a model and the measure of evaluating the best place of clothing retailers.
Achievement
1.Obvious difference between import agent and domestic company in the attention of consumers and the marketing channels. First, import agent: stress on observation of consumers. Second, domestic company: depend on the purchasing ability of retailers
2.Measure of choosing the best retailer, which could be the reference tool, when clothing company pick or evaluate their retailers.
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