A Study on Applying Marketing Places Theories to the Community Cultural Industry

• Main Authors: Chih-Wei Wen, 溫志偉
• Other Authors: 彭光輝
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/jdn27t

碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 94 === Abstract Title: A Study on Applying Marketing Place to Community Culture Industries Pages: 100 School & Department: Graduate Institute of Architecture and Urban Design at National Taipei University of Technology Time: July, 2006 Degree: Master Researcher: Wen, Chi-Wei Advisor: Peng, Kuang-Hui Keywords: Marketing Place, Community Culture Industries, community empowerment With the increasing globalization of competition, communities around the world should take positive marketing measures rather than take negative measures in order to respond to new challenges in local development. Utilizing industry and culture resources of each community to develop and transform each community can not only form its uniqueness, but can also increase its competitiveness. This is a critical issue for community sustainable development in the globalization age. To clarify the contexts and components of community culture industries, the cognition concerning community culture industries of public and private sectors, and the functions and roles of public and private sectors in marketing place, the literature pertaining to marketing place and community culture industries, overseas case study, and interviews with public and private sectors will be implemented. Moreover, based on the analysis mentioned above, the factors of applying marketing place to community culture industries would be figured out. Finally, via the combination of community culture and industries, the marketing strategies of promoting community culture industries would be proposed for community managers and public-sectors so as to form marketing place strategies for future use