The Advertising Effects of Language Type, Number of Language and Visual / Audio Modality: Foreign Language Preference and Proficiency as Moderators
碩士 === 元智大學 === 國際企業學系 === 94 === Bilingual Advertisements are those advertisements which contain both the dominant and the nondominant languages. Bilingual advertisements are highly visible on television now. There exists Code-Switching Effect (Jonston et al. 1990) in those bilingual advertisements...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41693235102940419726 |