An Online Shopping Model in E-tail Service: The Moderating Effects of Online Purchasing Experience
博士 === 元智大學 === 管理研究所 === 94 === The dramatic growth in e-commerce introduces new challenges. It is no doubt that Electronic commerce provides an exciting opportunity to connect with customers. Business-to-consumer ecommerce is the activity in which customers get information and purchase products us...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28257913316650049000 |