| Summary: | 碩士 === 長榮大學 === 經營管理研究所(博) === 95 === Abstract
Traffic and information of us will more and more convenient and fast in future, the competition between each other of visiting industry certainly will be fiercer. In this case, the level of managerial ability and business efficiency, it will become the key whether the manufacturer of tour industry makes a profit. Products way of factor input and quality of production technology that make up become tour industry manage main point. This research wants to use DEA law to analyze the operating performance for publicly listed tourist industry in Taiwan. This research can regard as a productivity change source indicator of stepping one with Malmquist productivity index further .Publicly listed tourist industry in Taiwan that the productivity of visiting industry of the cupboard changes in 1997-2005 for the discussion. Divide the productivity change into the efficiency change and technological change in addition, the decisive factor used for finding out about productivity change, it has situation wasted to check the actual management effect, resource of visiting industry to used for.
It can get the following conclusion: First of all, Originally discover the average scale efficiency of publicly listed tourist industry in Taiwan exceeds 0.8 ,It show average scale efficiency is very high; Secondly, the average of productivity index in 1997-2005 is (1.0617) ,It is greater than 1 . This shows that manages the performance in improvement hard of tour industry .It want to create greater earning capacity.
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