The Effect of Personality Attributes and Investment Decision Factors on Offshore Mutual Funds Investors’ Investment Behavior and Investment Performance－A Case Study of President and Polaris Securities

• Main Authors: Cheng Cheng-Lung, 程正龍
• Other Authors: 賴文魁
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/44916712302556190905

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The fund was studied to concentrate on the performance continuation of the fund and the fund manager's investment behavior more in the past, it is less likely to carry on research, so this research, in order to set out with the marketing view to the behavior and offshore mutual funds, understand whether to suitable for investor's buying the course of offshore mutual funds by way of Fishbein rational behavior or not. Research this to be artificial to sample target with President and Polaris securities, retrieve 406 questionnaire altogether. The conclusion is as follows: 1.Fishbein rational action theory is suitable for explaining offshore mutual funds investors' behavior. 2.The demographic has difference of showing to the behavior of investment, investment performance. 3.Personality confrontation investment behavior, investment performance show differences. 4.Whether investors show the difference to the behavior of investment, investment performance to the factor attention degree of the investment decision differently. 5.The investment behavior to investors of performance of investment has difference. 6.Personality and investment decision factor have difference in investing in the profit goal of offshore mutual funds, accepting the suggestion for investment which consults the colony. 7.Investing in the profit goal of offshore mutual funds, accepting the suggestion for investment which consults the colony will have difference of showing to the behavior of investment and investment performance. 8.Personality and investment decision factor have influence of showing on the behavior of investment and investment performance.