The Relationships among Innovative Product Property、Brand Image、Brand Reputation、Brand Quality Relationship on the Brand Equity by International Well-known Brand Firms—An Example of Digital Video Camcorder Products
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The progress of the society, the improvement of people's living standard and various kinds of high-Tech consuming products virtually become more and more important in human life. And it is an indispensable part in our life, too. So the marketing strateg...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24715614992931191781 |