The Study of the Impacts of Satisfaction, Regret and Switching Barriers on Transition Behavior of World-Famous Brand Cellular Phone Users in Taiwan
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === Cellular phone manufacturers have invested lots of resources to engage in product innovation recently to provide diversified and new functional mobile phones to consumers. For example, mobile phones equipped with wireless headsets, voice dialing, superior pi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93388784623347144521 |