The Case Study on Brand Establishment of Taiwanese Enterprise

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === Being through impetus of branding, M&A…etc. Six companies were selected for whose recent 5 years'' earning presented steady growth trend for this research. Whereas brand and channel are gradually taken as importance by security market. Brandy compa...

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Bibliographic Details
Main Authors: Hsi-Lin Wei, 魏錫鈴
Other Authors: Charles S. Chien
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/57026422592855628750