Research on distributor’s channel performance with agency theory & relationship marketing theory-base on sales marketing of information technology in Taiwan.
碩士 === 輔仁大學 === 管理學研究所 === 95 === The most popular sales ways in Taiwan IT channels are “Sales oriented” with the sales person to sell and promote their products directly to customers, hence, the concept of CRM (customer relationship management) now are very appreciated in that industry. How to buil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22251389467386937132 |