The Impact of Search Goods, Experience Goods and Credence Goods on Brand Cue Preference for Consumers

碩士 === 輔仁大學 === 管理學研究所 === 95 ===

Bibliographic Details
Main Authors: Ya-Wen Tsai, 蔡雅雯
Other Authors: Miao-Que Lin
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/79735593310316697717