Studies on Organizational Core Competence of Multi-brand Strategy － Take King Car’s Brands for Example.
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 95 === Among beverage brands in Taiwan, King Car is the only multi-brand enterprise possessing carbonic acid drinks of “King Car,” supplementary drinks of “Oligo,” and coffee of “Mr. Brown” Ranking top brands of their categories, these brands take advantages of indiv...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/588gzf |