The Effect of Website Design Factors and Attitude Toward the Website on Purchase Intention–An Investigation in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === As Iinternet was widely used and developed rapidly, people changed their business models and ways for marketing gradually. In the wave of Internet, a lot of companies established websites to promote their own companies or the products they sell. The study aims...
Main Authors: | Shu-hui Lee, 李淑慧 |
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Other Authors: | Victor B Kreng |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/00258102036016173712 |
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