Experiential Marketing of Museums-National Palace Museum
碩士 === 國立嘉義大學 === 管理研究所 === 95 === Based on a literature review of experiential marketing and museum marketing, this research intended to develop a tentative framework of museum experiential marketing. Through Experience Sampling Method, which had never been used in previous museum research, this st...
Main Authors: | Chia-wen Chang, 張家文 |
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Other Authors: | Wei Tung |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/35417189635455893591 |
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