A Study of Customer Relationship Management of Securities Industry- A Case of Yuanta Core Pacific Securities
碩士 === 國立東華大學 === 企業管理學系 === 95 === The competition in Taiwan’s securities industry has become more severe in recent years. Securities firms’ marketing strategies therefore shift from product orientation to marketing orientation. Consequently, Customer Relationship Management (CRM) plays a more impo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pwxr5p |