A Leisure Study of the Relationships among Motivation, Experience, Benefit and Loyalty of Home-Stay Consumers in Nantou Area
碩士 === 南華大學 === 管理科學研究所 === 95 === The purposes of this research aimed to analyze the differences and relationships among the stay motive, experience, benefit and customer''s loyalty by questionnaire investigation method. The statistical analysis method included factor analysis, one-way...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u5eufb |