| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 95 === Abstract
Student ID: N9469019
Title of thesis：A Study on the Possibility of Long Stay Development－The Case of Jian Town, Hualian County
Total page：128
Name of Institute：National Pingtung University of Science and Technology
Degree Conferred：Department of Agribusiness Management
Graduate date：2006 Semester 2, Master’s Thesis Abstract
Name of student：Chen, Ming-De Adviser：Tuan, Chao-Lin
The contents of abstract in this thesis：
According to statistics on home-stay operators compiled by the Tourism Bureau (Ministry of Transportation and Communications R.O.C.), at the end of April 2007 Ji-an Township had the largest number of home-stay lodges of any region in Taiwan. Due to the low occupancy rates during the week, this led to a price war between home-stay operators.
In response to the changing times, the goals now are to increase profitability for operators as well as provide the middle-aged and senior post-war baby boomer generation with cost-effective and relaxing opportunities to enjoy foreign lifestyles and culture.
Using in-depth interviews and questionnaires, this study surveyed business owners in Ji-an Township and Japanese tourists who visited Hualien between February and March 2006 to analyze Ji-an Townships’ resources and home-stay operators’ willingness to provide services. At the same time, the study examined the tourist population’s statistical variables and how they relate to the demand for recreational long-stay. In this manner the problems in development were identified and feasible strategies proposed for business owners and government policy makers to refer to.
The results from the study were as follow:
1. Taiwan’s culture, society and folk customs are quite attractive to Japan’s senior citizens. Long-stay in Taiwan offered them a material lifestyle superior to that of Japan itself.
2. Taiwan involves relatively less travel than other countries for long-stay and enjoys good law & order. The long eastern shoreline, natural hot springs and immigrant villages left over from the Japanese Colonial Period all meet the needs of Japanese visitors.
3. The home-stay businesses in Ji-an Township are positive and optimistic about the development of long-stay tourism. Operators however must improve their quality of service and offer more comprehensive activities.
4. Build community cohesion to encourage community residents’ active participation in local public affairs. Through overall community development, beautify the living spaces and improve the region’s quality of life. This will in turn increase local people’s refinement in life.
5. Bring together local resources with historical and cultural value such as the Chingsiou Temple, the Japanese Immigrant Village, Grass Rope Making experience and Hualien’s organic agriculture experience. These offer travelers a chance to experience the local culture for themselves, adding depth to the recreational long-stay.
6. Set up vertical and lateral communications between the relevant units to bring all available resources to bear in providing emergency assistance services, language translation and Chinese-Japanese signage. These measures will create advantages for recreational long-stay tourism to achieve the goal of a mutually beneficially and sustainable business.
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