The effect of coupon to credit card holder's behavior

• Main Authors: YING-DA,HUANG, 黃英達
• Other Authors: 梁世安
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/50168035268617721203

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 95 === This research mainly discuss 『the effect of coupon to credit card holders’ behavior』. It is to realize the difference of the coupon actions by the different population statistics variable and the life style variable. The main objective is that when the issue banks promote the coupon actions through this research, they can make the marketing strategy or select target group. This research is proceeded through the internet questionary. There are 43 copies been sent, and 366 ones been recovered. The returns ratio was 84.5%. The research techniques were used 5 ways, including the number of times assignment、the factor analysis、cluster analysis、One-way ANOVA andχ2.