A Business Model for the User Generated Content Transaction Platform
碩士 === 國立臺灣大學 === 高階公共管理組 === 95 === The explosion of user-generated content has reshaped the media landscape, shattering the status quo of content ownership and distribution, and creating new opportunities for marketers to attach their brands to a vibrant online world. Meanwhile, consumers enjoy an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16458103347719928133 |