Organizational Identification and Organizational Citizenship Behavior：The Case Study of Three Nonprofit Organizations in Taiwan

• Main Authors: Chien-Ting Hung, 洪健庭
• Other Authors: 孫煒
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/73480696901824352043

碩士 === 國立臺灣大學 === 政治學研究所 === 95 === Nonprofit organizations (NPO) increasingly show its social force in the 1980s in Taiwan, becoming the main part of society with the government and enterprises. The studies of organizational citizenship behavior (OCB) focus more on the public and business sector in the past, less paying attention to NPOs. This article argues that promoting the identity of paid staff and volunteers to NPOs will help the performance of OCB. In order to discuss the connection between organizational identification (OI) and altruistic behavior, this study analyses six elements including the key contact, cognition co-ordination, emotion conjunction, important events, role-play and positive feedback. Meanwhile, we will also divide seven dimenions like helping behavior, loyalty, compliance, individual initiative, civic virtue, self development and sportsmanship to observe OCB in NPOs. Furthermore, this study concern about what the members in NPOs think of the government, enterprises and their own organizations. After interviewing three NPOs(the Society of Wilderness, Taiwan Foundation for Rare Disorders and Genesis Social Welfare Foundation), we find out that five of all elements have examples to prove the connection between OI and OCB, but not containing the “important events” element. On the other hand, the dimension of “civic virtue” in OCB cannot be supported. Overall, the members in NPOs think their basic differences from the government and enterprise is the mission to pursue public interest in Taiwan’s society. In sum, three suggestions and the limitation of this case study are going to be presented in the concluding chapter.