The Innovative Strategies and Measuring of Service Quality in the Wealth Management Center of Bank
碩士 === 實踐大學 === 企業創新發展研究所 === 95 === We adapted the SERVQUAL Scale of PZB model and then developed four constructs of the WMCSQ Scale for measuring the service quality of wealth management center of the bank: (1) realization, the ability of executing the promised service to the customer; (2) relia...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53387507122588703628 |