A Study of Influential Factors for Customer Impulse Buying Behavior Online

碩士 === 樹德科技大學 === 經營管理研究所 === 95 === The development of the internet is very popular in Taiwan, the government's encouragement, enterprises investment, and people enjoy the convenient of the internet brings. According to the institute for information industry in 2006. The investigation shows, t...

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Bibliographic Details
Main Authors: Jen-Po Ku, 古仁伯
Other Authors: Ching-Yuan Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/59853643478734893055